We all know some customers are more exuberant than others.

This is true in every situation, but even more during special events like holidays, or a global pandemic.

What we can recommend is to be clear and transparent from the first moment: don’t over promise to sell more.

Your client needs to trust you.

Moreover, educate them and be proactive. Don’t lose contact with them, and don’t make them feel alone. Customer care has a key role in raising conversion and retention.

Interested? You can take inspiration from our article on Post Purchase Support, where you’ll find a series of email templates for your post purchase email funnel, that you’ll have to customise in accordance to the mood and tone of voice of your brand, and of the customer segment you are referring to.

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