There are a lot of pricing strategies out there.

For example, depending on your final goal, you can set your price based on your costs (fixed and variable), on your competitor’s price, on the perceived value of your product or even set a marked-down price to attract buyers towards your store.

Also in this case, having a Merchant Success Manager is a great advantage as he/she can give you an idea, based on your goals, your media buying, and further details about your project.

In any case we advice not to go below a x3 of PRODUCT + SHIPPING when setting the price of the product.

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